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The Difference Between UX And UI Design – A Layman’s Guide

The Difference Between UX And UI Design – A Layman’s Guide

UX and UI: Two terms that are often used interchangeably, but actually mean very different things. So what exactly is the difference? We’ve all overheard conversations, walking down hip streets of the world’s tech capitals, discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a...

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UX vs UI vs IA vs IxD : 4 Confusing Digital Design Terms Defined

UX vs UI vs IA vs IxD : 4 Confusing Digital Design Terms Defined

Once upon a time, if you said the word “design”, the odds were overwhelmingly likely you were talking about graphic design. But nowadays, the digital world is becoming increasingly more complicated and a lot of new job positions appearing, which lead to confusion for people outside or new to...

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How Do You Measure Good User Experience?

How Do You Measure Good User Experience?

When people talk about “measuring” how well the web site is performing, they usually mean they’ll look at traffic, bounce rate, and actual conversions from the site. Marketers should regularly review those figures, but merely looking at those metrics will not give you a comprehensive view of web site...

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UI for 2020

UI for 2020

If you landed here hoping to find out whether rounded corners and brutalist typefaces will be trending in 2019, we have some bad news. This is not an article about user interface trends — you’ll find those on Medium every week, produced by specialized publications. Our annual trends report is a holistic analysis...

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